MarketingSubject regulations

Marketing is essential for attracting customers to purchase a company's products or services. It helps to create strong, unique brands that stand out from their competitors in the marketplace. You'll learn how to anticipate and satisfy customers' needs by creating value through market research, strategic planning, product/brand development and advertising/communication.

Marketing is available as a first major for the Bachelor of Business (BBus), Bachelor of Communication (BC) and the Bachelor of Management Studies with Honours (BMS(Hons))[1]. Marketing may also be included as a second major or minor in other undergraduate degrees, subject to approval of the Division in which the student is enrolled.

To complete Marketing as a single major for the BBus or BC, students must gain 135 points from papers listed for Marketing, including 105 points above 100 level, and 60 points above 200 level. Students must complete MRKTG101, MRKTG102, MRKTG200, MRKTG203, MRKTG205, MRKTG309, 30 points from MRKTG301, MRKTG304, MRKTG307 or MRKTG308 and a Work Integrated Learning paper approved for the degree.

To complete Marketing as part of a double major for the BBus, BC, or other undergraduate degree, students must gain 120 points from papers listed for Marketing, including 90 points above 100 level, and 45 points above 200 level. Students must complete MRKTG101, MRKTG102, MRKTG200, MRKTG203, MRKTG205, MRKTG309 and 30 points from MRKTG301, MRKTG304, MRKTG307 and MRKTG308.

To complete a minor in Marketing, students must complete 60 points from the papers listed for the Marketing major, including at least 30 points above 100 level. Students must complete MRKTG101.

NOTES:

[1] There will be no new enrolments into the BMS(Hons) from 2024. Students who commenced a BMS(Hons) in 2023 or prior should contact the Waikato Management School for programme advice.

Note:

Students are encouraged to contact the Waikato Management School for programme advice.

Other qualifications

Prescriptions for:

A Graduate Certificate and Graduate Diploma are available to graduates who have not included Marketing at an advanced level in their first degree. The qualification regulations define the subject requirements for the Graduate Certificate and Graduate Diploma. There are no specified subject papers that must be completed for these programmes.
The qualification regulations define the subject requirements for the BBus(Hons), BCS(Hons), PGCert(Mrkt), PGDip(Mrkt), MMgmt and MBus. There are no specified subject papers that must be completed for the BBus(Hons), PGCert(Mrkt) or PGDip(Mrkt) programmes.
BCS(Hons) students must complete at least 60 points from MRKTG503, MRKTG551, MRKTG552, MRKTG553, MRKTG554, MRKTG555, MRKTG556 and MRKTG557.
MMgmt students must complete MRKTG561, MRKTG562, MRKTG563 and MRKTG564.
MBus students must complete MNGMT581 and one of MRKTG590, MRKTG591, MRKTG592, MRKTG593 or MRKTG594. Students taking the 120 point MBus are required to complete at least 60 points from the papers listed for the subject. Students taking the 180 point MBus are required to complete at least 120 points from the papers listed for the subject.
Note: The MMgmt in Marketing is not available in 2025.
The Master of Philosophy is a one year research-based degree in which students undertake a programme of approved and supervised research that leads to a thesis which critically investigates an approved topic of substance and significance, demonstrates expertise in the methods of research and scholarship, displays intellectual independence and makes a substantial original contribution to the subject area concerned, and is of publishable quality.
The Doctor of Philosophy is a three year research-based degree in which students undertake a programme of approved and supervised research that leads to a thesis which critically investigates an approved topic of substance and significance, demonstrates expertise in the methods of research and scholarship, displays intellectual independence and makes a substantial original contribution to the subject area concerned, and is of publishable quality.

Marketing papers

Code and paper title	Points	Occurrence/Location The study locations.
MRKTG101Fundamentals of Successful Marketing This paper focuses on the role of Marketing in business, introducing students to marketing research, consumer behaviour, and analysis, as essential...	15	25A (Hamilton) & 25A (Online) & 25A (Tauranga) & 25B (Hamilton) & 25B (Hamilton Waikato College) & 25B (Online) & 25C (Hamilton Waikato College) & 25G (Hamilton) & 25VB (National Economics University, Vietnam) & 25X (Hangzhou City University, Hangzhou China)
MRKTG102Principles of Consumer Behaviour and Research This paper introduces consumer behaviour and research methods, relating to strategic marketing decisions. Theories draw from psychology, social and...	15	25B (Hamilton) & 25B (Tauranga)

Code and paper title	Points	Occurrence/Location The study locations.
MRKTG200Strategic Marketing Planning This paper cultivates students' abilities in applying strategic marketing planning processes and concepts to real-world situations. It adopts a...	15	25A (Hamilton) & 25A (Online) & 25A (Tauranga)
MRKTG203Integrated Marketing Communications This paper covers online and offline media and techniques, in addition to traditional advertising and promotional tools. Students develop a...	15	25B (Hamilton) & 25B (Online) & 25B (Tauranga)
MRKTG205Marketing Analytics and Insights This paper will introduce students to the cleaning, management, manipulation, visualisation and analysis of primary and secondary marketing data...	15	25A (Hamilton) & 25A (Tauranga)

Code and paper title	Points	Occurrence/Location The study locations.
MRKTG301Modern Professional Selling This paper develops students' abilities in applying new business development and selling processes, principles and concepts to real world situations...	15	25A (Hamilton) & 25A (Tauranga)
MRKTG304Applied Digital Marketing Digital marketing applies the fundamentals of marketing to digital business through the application of digital tools and platforms. This means...	15	25B (Hamilton)
MRKTG307Applied Content and Social Media Marketing Content marketing is the process of planning, creating, and distributing content via online channels, including social media, to reach a target...	15	25B (Hamilton) & 25B (Tauranga)
MRKTG308Strategic Brand Management This paper takes a consumer-oriented perspective to brand management. It examines why brands are important, what brands mean to consumers, and...	15	25A (Hamilton) & 25A (Tauranga)
MRKTG309Marketing Capstone The marketing capstone paper brings together all other topics in the marketing major providing an integrated practical learning experience.	15	25B (Hamilton) & 25B (Tauranga)
WSOMM396Management Internship The Management Internship provides students with the opportunity to apply their management discipline-based knowledge to an authentic project within...	15	25A (Hamilton) & 25A (Tauranga) & 25B (Hamilton) & 25B (Tauranga) & 25C (Hamilton) & 25C (Tauranga) & 25VA (Internet National Economics University, Vietnam) & 25VB (Internet National Economics University, Vietnam)
WSOMM399Report of an Investigation This paper offers students the opportunity to complete a directed investigation of an approved topic relevant to an organisation or industry and in...	15	25A (Hamilton) & 25A (Tauranga) & 25B (Hamilton) & 25B (Tauranga)

Code and paper title	Points	Occurrence/Location The study locations.
BUSAN543Applied Business Analytics This paper enables students to understand applied business analytics including data management and analytics tools, develop critical thinking skills...	30	25B (Hamilton) & 25B (Online)
MRKTG551Developments in Marketing Strategy This advanced level paper uses a student-centred seminar format to explore developments in the marketing literature. Students study both current and...	30	No occurrences
MRKTG552Advanced Advertising Strategy This advanced level paper seeks to deepen students' knowledge of how advertising and promotions work or don't work, as the case may be. The paper...	30	25B (Online)
MRKTG591Marketing Dissertation A report on the findings of a theoretical or empirical investigation.	30	25X (Hamilton)
MRKTG592Marketing Dissertation A report on the findings of a theoretical or empirical investigation.	60	25X (Hamilton)
MRKTG593Marketing Thesis An externally examined piece of written work that reports on the findings of supervised research.	90	25X (Hamilton)
MRKTG594Marketing Thesis An externally examined piece of written work that reports on the findings of supervised research.	120	25X (Hamilton)

Code and paper title	Points	Occurrence/Location The study locations.
MRKTG800Marketing MPhil Thesis	120	25X (Hamilton)

Code and paper title	Points	Occurrence/Location The study locations.
MRKTG900Marketing PhD Thesis	120	25I (Hamilton) & 25J (Hamilton) & 25K (Hamilton) & 25X (Hamilton) & 25X (Tauranga)

2025 Catalogue of Papers information current as of 7 Apr 2025 01:00am

MarketingSubject regulations

Other qualifications

GradCert(Mrkt) and GradDip(Mrkt)

PGCert(Mrkt), PGDip(Mrkt), BBus(Hons), BCS(Hons), MMgmt and MBus

MPhil

PhD

Marketing papers