Public Relations Campaigns

Launched in 2003, the Public Relations Campaigns Competition is a practical assignment as part of PUBRL305, which is the capstone paper for students majoring in Public Relations.

Teams of students are asked to research, develop and pitch their own strategic communication plan for a real client organisation to help solve its problems and identify opportunities for future growth.

Each team’s final plan is then assessed by a panel of expert judges from industry for its professional consistency, evaluation methods, creativity, and responsiveness to the organisation’s needs.

The team with the best overall campaign proposal is named winner of the competition, and they receive an award.

2018 - Nia

• Addition PR Agency
• Influencer PR
• Link Communications
• PRoactive Communication

2017 - The Friends of Hamilton Gardens

• Back Your Yard
• Plant Your Roots
• The Angels of Hamilton Gardens